Saint James Iced Tea x White Lotus Activation :

BACKGROUND 

To celebrate the launch of Saint James Iced Tea’s new Mango Iced Tea in partnership with The White Lotus Season 3 (streaming on MAX), we envisioned an immersive pop-up experience. Our goal was to spark brand excitement, captivate consumers, and encourage collaboration between the two brands. We aimed to create a pop-up that welcomed consumers into luxurious, resort-inspired activities. The event was crafted to evoke escape and build brand affinity, transporting guests to the shores of the iconic, fictional White Lotus resort. By embodying the lush, vibrant world of The White Lotus, we ensured that Saint James Tea was showcased in a memorable way. The event artfully fused the spirit of the show and the brand.

EXECUTION

• Building on this vision, we launched two pop-up events at Mary Brickell Village in Miami and Grand Central Station in NYC.

• We transformed the space into a refined concierge desk reminiscent of the acclaimed HBO series.

• We delighted guests with complimentary tastings, exclusive prizes, and the excitement of discovering paradise through limited-edition merchandise, all within a lush tropical environment.

RESULTS

• 24,000 samples distributed

• 131M+ digital impressions

• Thousands engaged across two major markets: Miami and NYC.