poppi NYC Holiday Pop-Up Activations:

BACKGROUND 

Fly Forward was commissioned to design, produce, and launch a series of holiday brand activations to spark excitement and boost awareness for the Cranberry Fizz holiday LTO in NYC, LA, and Miami.

EXECUTION

• Develop a pop-up activation that captures poppi’s personality with striking festive flair and design.

• Infuse poppi pink holiday decor with twinkling Christmas trees, oversized bright ornaments, giant gift-wrapped boxes, and a sparkly snowflake selfie mirror.

• Leverage poppi’s robust social media presence to attract influencers and consumers, inviting them to create fun holiday content and experience the new Cranberry Fizz flavor.

RESULTS

• The series began with pop-up brand activations in NYC, followed by Miami, and concluded in LA at the following locations:

  1. First, activations took place in NYC: the Meatpacking District, Broadway in the Flatiron District, and Grand Central Station.

  2. Miami: South Beach and Wynwood

  3. LA: 3rd Street Promenade, Santa Monica

• 26k cans sampled