poppi NYC Holiday Pop-Up Activations :
BACKGROUND
Fly Forward was hired to design, produce, and execute a series of holiday brand activations to build excitement and awareness for the Cranberry Fizz holiday LTO in NYC, LA, and Miami.
EXECUTION
Produce a pop-up activation that showcases poppi’s personality with an eye-catching festive flare and design.
Create and incorporate poppi pink holiday decor with twinkling Christmas trees, oversized bright ornaments, giant gift-wrapped boxes, and a sparkly snowflake selfie mirror.
Use poppi’s strong social media presence to invite influencers and consumers to pop by to create fun holiday content and try the new Cranberry Fizz flavor.
RESULTS
A series of six-holiday pop-up brand activations were executed in the following cities and locations:
NYC: Meatpacking District, Broadway in Flatiron District, and Grand Central Station
Miami: South Beach and Wynwood
LA: 3rd Street Promendade, Santa Monica
20k cans sampled
ROLE
Activation concept
Design and production
Project management
Sampling
On-site execution