NYC poppi Pop Center on Broadway:

BACKGROUND

Fly Forward Agency was hired to create and execute poppi's #sodasback summer campaign in New York, Los Angeles, and Atlanta. This summer campaign included a sampling program, pop-up activations, and creative OOH partnerships.

EXECUTION

Pop Center took place on Broadway in the Flatiron District. The custom build-out included the following:

1. Create playful activations that showcase poppi's bright colors and fun personality. 

   • Gorgeous balloon and floral arch in poppi's signature pink and yellow colors

   • Lounge seating area with branded chairs, tables, and umbrellas 

   • Custom branded bar, astroturf, and floral arrangements in poppi colors

2. Include an interactive element in activation for consumers to capture and share

   • Oversized branded “Sip and Snap” selfie mirror with the Empire State Building as the backdrop

3. Pop Stars (poppi brand ambassadors) sampling poppi's tasty summer flavors

RESULTS

1. 5000 cans sampled

2. Over 200k impressions

ROLE

Brand Strategy
Campaign Development 
Content Creation
Event Production 
BTL Marketing 
Experience Design
Experiential Activation
Sampling 
Partnerships