NYC poppi Pop Center on Broadway:

BACKGROUND

Fly Forward Agency was hired to create and execute poppi's #sodasback summer campaign in New York, Los Angeles, and Atlanta. This summer campaign included a sampling program, pop-up activations, and creative OOH partnerships, setting the stage for a unique and engaging execution.

EXECUTION

Building on this strategic plan, pop-ups took place on Broadway in the Flatiron District. The custom build-out included the following:

• Engage audiences by organizing playful, interactive experiences that highlight poppi's bright colors and fun personality.

• Gorgeous balloon and floral arch in poppi's signature pink and yellow colors

  1. Lounge seating area with branded chairs, tables, and umbrellas

  2. Custom-branded bar, astroturf, and floral arrangements in poppi colors

• Include an interactive element in activation for consumers to capture and share

• Install an oversized branded “Sip and Snap” selfie mirror with the Empire State Building as the backdrop.

• Pop Stars (poppi brand ambassadors) sampling poppi's tasty summer flavors

RESULTS

• 7000 cans sampled

• Over 200k impressions

ROLE

Brand Strategy
Campaign Development 
Content Creation
Event Production 
BTL Marketing 
Experience Design
Experiential Activation
Sampling 
Partnerships