Red Bull Curated Cocktails and Dining Experience:
BACKGROUND
Red Bull wanted to create a dinner party experience that would allow their sales team to develop relationships with key stakeholders in the hotel industry. Fly Forward was asked to create and deliver an unforgettable experience that will keep Red Bull top of the mind at these top hotel accounts. The goal of the evening is to showcase the Red Bull brand and its product versatility to Orlando’s top hotel food and beverage managers.
EXECUTION
Showcase the flavors, trends, and talents of Orlando.
Select the perfect venue to deliver an unexpected experience different from the traditional hotel/tourism world. Introduce guests to ”The Real Orlando” in a Red Bull way.
Curate an extravagant 3-course meal using Florida flavors and organic ingredients.
Add extra local touches like a fresh Oyster Bar with unique homemade Florida-flavored sauces.
Work with one of Orlando’s top mixologist to create signature Red Bull cocktails.
Create custom-branded pieces that could then be used to increase Red Bull’s branding with hotel partners.
Finish the night off with a fireside acoustic set by LA-based singing songwriter Emily Elbert.
Create a custom vintage Red Bull leather hotel room keychain as a keepsake from their Evening with Red Bull.
RESULTS
40 Hotel food & beverage managers, influencers, and Red Bull guests attended the intimate cocktail and dining experience.
Due to the success of the test pilot “Evening with Red Bull” experience in Orlando, the Fly Forward Agency has been hired to expand this concept into 10 cities across the US in 2020.
ROLE
Concept Creation and Design
Event Production
Custom Branding and Fabrication