Red Bull Curated Cocktails and Dining Experience:
BACKGROUND
Red Bull sought to create a dinner party experience that would enable their sales team to foster relationships with key stakeholders in the hotel industry. To bring this vision to life, Fly Forward was tasked with creating and delivering an unforgettable experience that would keep Red Bull top of mind at these top hotel accounts. The goal of the evening was to showcase the Red Bull brand and its product versatility to Orlando’s top hotel food and beverage managers.
EXECUTION
To achieve this, the event would first showcase the flavors, trends, and talents of Orlando.
Building on this, Fly Forward planned to select the perfect venue to deliver an unexpected experience, one that differed from the traditional hotel and tourism world. The aim was to introduce guests to 'The Real Orlando' in a Red Bull way.
To enhance the culinary experience, Fly Forward curated an extravagant three-course meal featuring Florida flavors and organic ingredients.
Further local touches were added, including a fresh Oyster Bar with unique, homemade Florida-flavored sauces.
To complement the meal, Fly Forward collaborated with one of Orlando’s top mixologists to create signature Red Bull cocktails.
Additionally, custom-branded pieces were created to further enhance Red Bull’s branding with hotel partners.
To conclude the evening, guests enjoyed a fireside acoustic set by LA-based singer-songwriter Emily Elbert.
As a final touch, each guest received a custom vintage Red Bull leather hotel room keychain as a keepsake from their Evening with Red Bull.
RESULTS
40 Hotel food & beverage managers, influencers, and Red Bull guests attended the intimate cocktail and dining experience.
Building on this success, the Fly Forward Agency has been hired to expand the 'Evening with Red Bull' concept into 10 cities across the US in 2020.
ROLE
Concept Creation and Design
Event Production
Custom Branding and Fabrication