Casa Del Sol Launch Party at Art Basel:

BACKGROUND:

Casa Del Sol is a luxury sipping tequila, inspired by the magic of golden hour and the legend of the Aztec goddess of agave, Mayahuel. Co-founded by Eva Longoria, Casa Del Sol honors authentic Mexican heritage and empowers Latinas in the tequila industry. To introduce its new ultra-premium product line—Anbejo, Blanco, and Reposado—the brand partnered with The Fly Forward Agency to plan and execute its launch event during Art Basel in Miami.

STRATEGIC APPROACH

• To ensure a successful launch, the strategy focused on driving strong word of mouth, awareness, and conversation about Casa Del Sol as it entered the Miami market during Art Basel. This approach aimed to generate output from media and influencers while capturing valuable event content, including photos and videos.

RESULTS

• The event drew a vibrant community of celebrities, artists, influencers, and industry leaders—among them Serena Williams, Ivan Sanchez, Aureta, Amaury Nolasco, and Charlotte Mckinney.

• Furthermore, the event received mentions from prominent media outlets, including Page Six, ABC News, E! Online, Bloomberg.com, HollywoodLife.com, and Radar Online.

ROLE

Experience Creation & management Talent and Staffing
Event Production and Execution
Decor Design