Casa Del Sol Launch Party at Art Basel:

BACKGROUND:

Casa Del Sol is a luxury sipping tequila, inspired by the magic of golden hour and the legend of the Aztec goddess of agave, Mayahuel. Co-founded by Eva Longoria Casa Del Sol honors authentic Mexican heritage and empowers Latinas in the tequila Industry. The new ultra-premium product line includes Anbejo, Blanco, and Reposado. The Fly Forward Agency was hired to create and execute Casa Del Sol’s launch event during Art Basel in Miami.

STRATEGIC APPROACH

Drive strong word of mouth /awareness and conversation about Casa Del Sol as the new luxury brand launches the Miami market during Art Basel, generating output from media & influencers & capturing content (photos & video)

RESULTS

• A diverse mix of celebrities, artists, influencers, and industry attendees: Including Serena Williams, Ivan Sanchez, Aureta, Amaury Nolasco, and Charlotte Mckinney

• Event mentions via the following media outlets: Page Six, ABC News, E! On-line, Bloomberg.com, Hollywood Life.com, and Radar Online

ROLE

Experience Creation & management Talent and Staffing
Event Production and Execution
Decor Design