Canteen Spirits Activation:
BACKGROUND
Canteen Spirits, a ready-to-drink vodka and sparkling soda, engaged Fly Forward Agency to launch their new product line in Florida. Along with connecting Canteen Spirits to key micro-influencers and product placement partnerships, Fly Forward offered Canteen Spirits an opportunity to participate in Seltzerland—a hard seltzer festival featuring spiked sparkling beverages from top brands to regional offerings. Fly Forward was tasked with designing and executing a brand activation to introduce Canteen’s identity and product, differentiating Canteen from other ready-to-drink beverages.
EXECUTION
Develop a brand activation concept that powerfully introduces Canteen’s identity and distinguishes it from other ready-to-drink beverages.
Designed, produced, and executed the immersive “Canteen’s Campsite” experience.
Highlighted Canteen’s Austin, TX roots with a vibrant bohemian atmosphere, incorporating photo opportunities for selfies and group shots.
Create custom-branded elements incorporating outdoor adventure elements.
RESULTS
1300 Canteen samples served
95% of consumers tried Canteen for the first time at Seltzerland.
Premium brand engagement and product trial with a pre-qualified target audience
ROLE
Experience Creation and Design
Experiential Activation Execution
Staffing and Talent
Sampling
Custom Branding Design and Fabrication
Brand Ambassador Program