Canteen Spirits Activation:
BACKGROUND
Canteen Spirits, a ready-to-drink vodka and sparkling soda, hired the Fly Forward Agency to help launch their new product line in Florida. In addition to connecting Canteen spirits with key micro-influencers and product placement partnerships, Fly Forward presented Canteen Spirits with an opportunity to participate in a hard seltzer festival showcasing spiked bubbly beverages from well-established brands to local flavors called Selterland. Fly Forward was hired to create and execute an activation to introduce the brand’s personality and product, setting Canteen apart from the other ready-to-drink beverages.
EXECUTION
Create a concept to introduce the brand’s personality through an on-site activation that would set the Canteen apart from the other ready-to-drink beverages.
Designed, produced, and executed “Canteen’s Campsite” build-out.
Showcase Canteen’s Austin, TX, roots with a playful bohemian vibe that includes photo moments for selfies and group photos.
Create custom-branded elements incorporating outdoor adventure elements
RESULTS
1300 Canteen samples served
95% of consumers tried Canteen for the first time at Seltzerland
Premium brand engagement and product trial with a pre-qualified target audience
ROLE
Experience Creation and Design
Experiential Activation Execution
Staffing and Talent
Sampling
Custom Branding Design and Fabrication
Brand Ambassador Program