RED BULL GRAB & GO COCKTAIL KITS:

BACKGROUND:

Create a festive Red Bull Watermelon and Deep Eddy Lime Vodka Grab & Go Kit that offers a quick and easy solution for busy professionals who still want an elevated drinking experience, available whenever and wherever.

STRATEGIC APPROACH:

• Showcase the refreshing watermelon and lime-flavored cocktail by using pops of bright colors with fresh design patterns. Include a tasty drink recipe, accompanied by a fun garnish, unique glassware, and a sweet treat that will transport your taste buds back to your favorite summertime memory.

RESULTS:

• The Red Bull Watermelon & Deep Eddy Lime Vodka kit was a success. It inspired Red Bull to expand Grab & Go into a line of three kits. These kits will launch later this summer.

ROLE

Project Manager
Creative Director
Graphic Design