RED BULL GRAB & GO COCKTAIL KITS:

BACKGROUND:

Create a festive Red Bull Watermelon and Deep Eddy Lime Vodka Grab & Go Kit that is a quick and easy solution for the person on the go that still wants an elevated drinking experience that they can have on their own - whenever, wherever.

STRATEGIC APPROACH:

Showcase the refreshing watermelon and lime-flavored cocktail by using pops of bright colors with fresh design patterns. Include a tasty drink recipe along with a fun garnish, unique glassware, and a little something sweet that will take your tastebuds back to your favorite summertime memory.

RESULTS:

The success of the Red Bull Watermelon & Deep Eddy Lime Vodka kit inspired Red Bull to expand the Grab & Go concept into a full line of three kits that will be released later this summer.

ROLE

Project Manager
Creative Director
Graphic Design