Community Credit Union of Florida Gen Z Campaign and 321 Financial Liftoff event series
BACKGROUND
Recent studies have shown a gap in financial education. The 321 Finacial Liftoff program is designed to provide students with tips, resources, and easy-to-understand ways to kick-start their passage to financial freedom. The program provides the tools to pave a path toward a successful financial future as younger customers begin their independent financial journey. Fly Forward was hired to Create a relatable and inspirational Gen Z campaign that will give the Community Credit Union a space to engage with students and educate them on the importance of financial independence at an early age.
EXECUTION
Curate and produce a Gen Z content photoshoot for CCU’s social channels, website, and print advertisement
Create a new 321 Liftoff logo, presentation box, informational passport, t-shirt & sticker design
Produce four 321 Liftoff events at local high schools and colleges
RESULTS
2200 students, key influencers, and media received 321 Liftoff branded assets
Five 321 Liftoff events were executed at three high schools and two colleges
Media coverage from the following outlets: Florida Today, Home Town News Brevard, CU Today, and American Banker
ROLE
Creative Direction and Execution
Custom Logo and Print Design
Talent Selection, Styling and wardrobe
Pre show production Management
Event Series Production