Wings For Everyone:

BACKGROUND

Pride champions equality, inclusion, and vibrant energy. St. Pete Pride and Come Out with Pride in Orlando stand among Florida’s largest LGBTQ+ events. Attendees seek to maintain sustained energy to fully enjoy every second of these dynamic celebrations. Our goal is to develop a campaign that energizes and celebrates the LGBTQ+ community at these events, driving awareness and sales of Red Bull Editions cans and flavors through a product-centric approach.

EXECUTION

• Execute a comprehensive BTL plan for the "Wings for Everyone" campaign. This 360° campaign amplified Editions portfolio awareness and spurred trial in on- and off-premise accounts. Utilizing local influencers, digital activations, retail presence, sampling, and a pop-up vending machine, Red Bull secured its position as the energy leader during marquee moments.

RESULTS

•972k buzzing social impressions

• 27k cans sampled—27k energized consumers

• +27% year-over-year surge for off-premise sales

• +36% year-over-year boost for on-premise sales

ROLE

Brand Strategy
Campaign Development 
Content Creation
Event Production 
BTL Marketing 
Social Media marketing
Experience Design
Experiential Activation
Sampling 
Partnerships 
Influencer campaign