Wings For Everyone:

BACKGROUND

Pride represents equality, inclusion, and the need for constant energy. St. Pete Pride and Come Out with Pride in Orlando are two of the largest LGBTQ+ events in Florida. Consumers will be looking for energy to keep the party going so they don't miss a minute of these non-stop celebrations. The ask is to create a campaign that celebrates and energizes the LGBTQ+ community during these high-energy events with a relevant product-focused campaign to drive awareness & sales of Red Bull Editions cans and flavors. 

EXECUTION

Execute a full BTL plan around the "Wings for Everyone" campaign. This 360 campaign increased awareness around the Editions portfolio and drove trial in on and off-premise accounts. Through the execution of local influencers, digital, retail, sampling, and a pop-up vending machine activation, Red Bull was positioned as the number-one choice for energy during these big moments.

RESULTS

• 972k social impressions
• 27k cans sampled / consumers reached 
• + 27%  vs. PY for off-premise sales 
• +36% vs. PY for on-premise sales

ROLE

Brand Strategy
Campaign Development 
Content Creation
Event Production 
BTL Marketing 
Social Media marketing
Experience Design
Experiential Activation
Sampling 
Partnerships 
Influencer campaign