Collegiate Marketing Program:

BACKGROUND

Fly Forward Agency was hired to drive poppi's trial and awareness on college campuses nationwide. After careful consideration, we identified Greek Life as the perfect brand fit for poppi. Building on this insight, Fly Forward created and executed a strategic seeding plan targeting sororities in the fall semester, seeding 200 sororities at 80 schools.

EXECUTION

• To bring our plan to life, Fly Forward’s collegiate outreach team used their expertise, network, and firsthand knowledge of the Greek system to connect with each sorority house and coordinate poppi deliveries for Rush Week, back-to-school activities, Homecoming, fall formals, chapter meetings, and philanthropy events..

RESULTS FOR FALL SEMESTER

• 24k cans seeded with sororities nationwide

• poppi branded merch sent to over 100 sorority houses

• Four collegiate pool parties were executed

• poppi was available for students at 46 collegiate Greek Life events

ROLE

Program Development
Program Management
Collegiate Outreach team
Logistics
Event execution
Content Creation
Seeding  
Sampling