Collegiate Program:
BACKGROUND
Fly Forward Agency was hired to drive poppi's trial and awareness on college campuses nationwide. We identified Greek Life as the perfect brand fit for poppi. Fly Forward created and executed a strategic seeding plan to target sororities in the fall semester, seeding 200 sororities at 80 schools during the fall semester.
EXECUTION
Fly Forward’s collegiate outreach team used their expertise, network, and firsthand knowledge of the Greek system to connect with each sorority house to coordinate poppi deliveries for Rush Week, back to school activities, Homecoming, fall formals, chapter meetings and philanthropy events .
RESULTS FOR FALL SEMESTER
24k cans seeded with sororities nationwide
poppi branded merch sent to over 100 sorority houses
Four collegiate pool parties were executed
poppi was available for students at 46 collegiate Greek Life events
ROLE
Program Development
Program Management
Collegiate Outreach team
Logistics
Event execution
Content Creation
Seeding
Sampling