poppi Sampling Program:

BACKGROUND

Fly Forward Agency provided strategic guidance and managed the execution of poppi’s sampling program. We delivered a high-impact, cost-effective approach to distributing cold samples through premium methods, ensuring a memorable brand experience.

EXECUTION

1. Identified Key Locations and Audiences:

• High-traffic areas—such as college campuses, festivals, and city streets—are ideal for sampling and engaging with the most potential customers.

• Develop detailed mission plans by analyzing demographic data and identifying optimal times and locations, ensuring each mission effectively reaches poppi’s target audience.

2. Creative and Engaging Tactics:

• Sampling assets:

• Use eye-catching sampling pop-ups, vibrant brand ambassador uniforms, and unique sampling assets.

• Street sampling and activations

• Fly Forward develops missions for brand ambassadors to engage with consumers, distribute cold cans, and offer giveaways during peak hours in high-traffic areas.

• Brand Ambassadors:

• A street team of energetic, on-brand, well-trained ambassadors.

• Interactive elements:

• Create playful sampling experiences with unique branded photo backdrops and pop-ups, ensuring memorable moments.

3. Measuring Impact:

• Sampling key performance indicators and metrics:

• Track metrics such as cans sampled, brand awareness, and consumer feedback to deliver insights to the client.

RESULTS FOR SUMMER SAMPLING PROGRAM

• These efforts produced meaningful results throughout the summer sampling program, as demonstrated by the following outcomes:

• Total cans sampled: 80,000

ROLE

Sampling Strategy
Program Management
Custom Sampling Assets and Solutions
Brand Ambassadors 
Sampling Logistics 
Mission Planning and Reporting
Sampling Partnerships