poppi Sampling Program:

BACKGROUND

Fly Forward Agency was engaged to provide strategic guidance and oversee the execution of poppi’s sampling program. We implemented a high-impact, cost-effective approach to distributing cold samples through premium methods, ensuring a memorable brand experience for consumers.

EXECUTION

1. Identified Key Locations and Audiences:

• High-traffic areas—such as college campuses, festivals, and busy city streets—are ideal locations for sampling and engaging with the largest number of potential customers.

• Strategically plan missions to effectively reach poppi’s target demographic.

2. Creative and Engaging Tactics:

• Sampling assets:

  Utilize eye-catching sampling pop-ups, vibrant brand ambassador uniforms, and distinctive sampling assets.

• Street sampling and activations

  Fly Forward develops strategic missions for brand ambassadors to actively engage with consumers, distribute cold cans, and offer giveaways during peak times in high-traffic areas.

• Brand Ambassadors:

  A street team comprised of energetic, on-brand, and well-trained brand ambassadors.

• Interactive elements:

  Create intriguing and playful sampling experiences with unique branded photo backdrops and pop-up activations, ensuring memorable moments for consumers.

3. Measuring Impact:

• Sampling key performance indicators and metrics:

  Track key metrics such as cans sampled, brand awareness, and consumer feedback to provide valuable insights to the client.

RESULTS FOR SUMMER SAMPLING PROGRAM

NYC

• 19 Street Sampling Missions

• 3 Pop-Up Activations

Hamptons

• 8 Sampling Missions

• 7 Pop-up Activation

Total cans sampled: 80,000

ROLE

Sampling Strategy
Program Management
Custom Sampling Assets and Solutions
Brand Ambassadors 
Sampling Logistics 
Mission Planning and Reporting
Sampling Partnerships