Hard Rock Hotel and Red Bull Content Creation:

BACKGROUND 

The Fly Forward Agency was hired to manage a content creation project at the Hard Rock Hotel in Hollywood, Florida. The content created will be used in Red Bull’s global hospitality handbook. This project aims to create high-quality images that show how Red Bull assets should be displayed for maximum brand awareness and to drive the best sales for partners across the various types of outlets found in hotels, casinos, café, and conference centers. Fly Forward was hired to curate the photoshoot to showcase the Red Bull can in a natural and premium way while highlighting its functional benefits.

.

EXECUTION

1. Hire an aspirational yet relatable diverse cast of models.

2. Capture Red Bull products'’ high-quality imagery in consumers’ hands across the various lifestyle environments a guest might experience in a hotel, resort, casino, or café

3. Organically incorporate Hard Rock branding and perfect Red Bull execution in all outlets.

4. ·Highlight the Red Bull can in a natural drinking occasion to showcase the functionality of Red Bull

5. Incorporate key Red Bull branding assets, point of sale, and Hard Rock iconic landmarks

RESULTS

The content from this photo shoot will be used in the following ways:

1. Red Bull and Hard Rock Global Partnership Handbook

2. Hospitality sales decks

3. Internal Red Bull presentations

4. Hard Rock Hotel's social channels