Hard Rock Hotel and Red Bull Content Creation:
BACKGROUND
The Fly Forward Agency was hired to manage a content creation project at the Hard Rock Hotel in Hollywood, Florida. The goal is to create premium images for Red Bull’s global hospitality handbook, showcasing the optimal display of Red Bull assets to enhance brand awareness and drive partner sales across diverse hotel outlets. The photoshoot will highlight the Red Bull can naturally, emphasizing both its premium positioning and functional benefits.
EXECUTION
Select a diverse cast of models who are both aspirational and relatable for the target audience.
Photograph Red Bull products in the hands of models within varied lifestyle settings throughout the hotel, resort, casino, or café to reflect authentic guest experiences.
Feature Hard Rock branding alongside optimal Red Bull placement in each outlet, ensuring seamless integration and brand visibility.
Highlight the Red Bull can in settings where guests naturally consume it, emphasizing Red Bull's functional benefits through genuine drinking occasions.
Incorporate key Red Bull branding assets, point of sale, and Hard Rock iconic landmarks
RESULTS
The content from this photo shoot will be used in the following ways:
Red Bull and Hard Rock Global Partnership Handbook
Hospitality sales decks
Internal Red Bull presentations
Hard Rock Hotel's social channels
ROLE
Location design
Brand management
Talent selection and management
Stylist
On-site execution