kate spade on campus:

BACKGROUND

Fly Forward Agency was tasked with creating an immersive, interactive experience that would introduce a new generation of consumers to kate spade new york and its Fall 2026 collection. Through engaging, fashion-forward activations designed specifically for the sorority community, our goal was to build meaningful brand connections, inspire excitement, and bring the spirit of kate spade new york to life in a fun, memorable, and authentic way.

EXECUTION

From concept development and creative strategy to production and on-site execution, Fly Forward Agency led the creation of a multi-campus experiential campaign designed to introduce a new generation of consumers to kate spade new york.

Our team transformed sorority houses at the University of Florida, University of South Carolina, and University of Georgia into immersive kate spade new york showrooms, bringing the brand's Fall collection to life through a series of interactive, fashion-forward experiences.

Fly Forward curated every touchpoint of the guest journey, from pop-up displays showcasing the Fall collection and an exclusive gifting experience featuring the Margot bag, to personalized color analysis sessions where guests discovered their most flattering shades. A dedicated content studio encouraged guests to capture and share moments with friends, while a customizable dirty soda bar added a playful, social element to the experience.

RESULTS

By combining creative storytelling, thoughtful experience design, and strategic engagement with the sorority community, Fly Forward Agency transformed a traditional product introduction into a memorable brand experience, creating authentic connections between kate spade new york and the next generation of consumers.