Hamptons Summer Activations:
BACKGROUND
Fly Forward was hired to design, produce, and manage a series of poppi activations, partnerships, and strategic sampling missions in the Hamptons.
EXECUTION
Select and manage partnerships with venues, brands, and partners.
Design and produce a fun sampling space for a 3-day poppi patio activation at Montauk Beach House.
Create seaside-inspired brand assets to highlight poppi’s personality.
Use poppi’s strong social media presence to invite influencers and consumers to pop by the poppi patio to try the seasonal Orange Cream summer flavor.
RESULTS
Host a three-day poppi patio activation at Montauk Beach House during the 4th of July Weekend, featuring themed experiences and targeted sampling.
Three one-day pop-up sampling activations at Memory Motel in Montauk
Four three-day street sampling campaigns in the Hamptons (Target focus areas: East Hampton, Sag Harbor, and Montauk)
ROLE
Strategy and planning
Brand assets and activation design and production
Project management
On site execution
Partnerships: development and management
Sampling